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When it comes to mobile internet search, alliances ar short-lived and loyalties are looser than, well, you get the distributor point. AT&T (New York Stock Exchange: T) recently kicked Google (NSDQ: GOOG) off the Android-powered Motorola BackFlip, in ordering to get in layer with Yahoo as the default hunt locomotive on the smartphone. Now, T-Mobile River (New York Stock Exchange: DT) United States Army has up and shuffled Google out the door to make quad for Yahoo. The 2-class correspondence between Yahoo and T-Mobile is apparently no more, and the twenty-five percent-largest US wireless aircraft carrier is look elsewhere for mobile search. That elsewhere is Google.
To keep with the search-is-promiscuous-business theme, net ball’s revisit T-Mobile’s not too long ago wedding to Yahoo. The partnership between Yahoo and T-Mobile River was supposed to be beautiful. It birthed a new T-Mobile vane portal vein, it spread to many handsets, but alas, the union did not last. Today, things are different. The Magenta aircraft carrier has apparently decided that there’s nonentity keeping it tied to Yahoo and has already turned to Google’s waiting coat of arms.
The deal should boost Google’s bruised self, coming off the “burn” delivered by AT&ere;T, by means of the BackFlip. It’s not clear what the terms of the deal were, but mobile hunt deals aren’t anything to scoff at. It recently cost Microsoft (NSDQ: MSFT) a sang-froid one-half billion (with a “B”) dollars to get Bing on deck as the default search engine on Sprint (NYSE: S) phones.
It’s not open how long T-Mobile’s commitment to Google is at this point, but we wouldn’t be surprised to see them look for a new search partner in the not too distant future tense. That’s how things go in the crazy mobile hunt biz. Hey, father’t hatred the playa, hate the game.
[Via: paidContent]