Today at a business update coming together, Sony Ericsson showed the new Xperia Pureness, a simple designing earpiece which brings together beautiful craft and the conception of “talk, textual matter, time – a holiday from technology”. The Xperia Pureness volition be officially launched in Nov 2009 through selected retail distribution channels in key cities around the world.
The French telephone was shown to media attendance an event to launch Sony Ericsson’s new brand direction where the troupe also confirmed its alignment under the Sony make.believe blade message. Xperia Pureness approaches the mobile phone as a work of artistic production rather than technology. The company’s designers aimed to sculpt an object of designing that reflected the purity of water supply and a sense of calmness when not in manipulation.
Thomas More inside information on Xperia Pureness volition be available when the earpiece launches in Nov 2009.
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