RIM Further Extends Push Technology to BlackBerry Developers

Research In Motion (RIM) today announced the availability of a new BlackBerry pushing API (diligence programming port) that will enable developers to pushing real number-meter subject to BlackBerryВ® smartphones.

RIM is extending its existing, well-proven pushing engineering from the enterprise into the consumer quad, allowing developers to leveraging push engineering for BlackBerryВ® applications targeted at consumers. Push engineering provides a proactive mechanics for developers to deliver data to BlackBerry smartphones as it becomes available. It brings immediacy to mobile communications with real-meter subject, conserve assault and battery life, and minimizes data custom by eliminating the motivation for “poking” and “polling” servers. RIM’s unique pushing technology significantly enhances the drug user experience and provides a proactive mechanism for developers to deliver data to BlackBerry smartphones as the information becomes available.

“Push technology has previously been available to corporate developers with the BlackBerryВ® Enterprise Solution, and is built into a range of smartphone applications for stage business,” said Alan Brenner, Senior Vice President of the United States, BlackBerry Platforms at Research In Motion. “With the availability of this push API, BlackBerry developers tin build true push engineering into their Java-based consumer applications and enhance the user experience by delivering valuable content to users in real time.”

The new BlackBerry pushing API allows developers to pushing content, as wellspring as alerts, to BlackBerry smartphone users. Users will not have to waiting for lengthy subject downloads once alerts ar received.

Push APIs for web browser subject ar the foundation of the BlackBerryВ® Web Signals service launched by RIM in Oct 2008. (http://pressure.rim.com/liberation.jsp?id=1870.) BlackBerry Web Signals engineering enables online subject providers to pushing alerts to BlackBerry smartphone users when relevant content has been published or updated and supports 1-click approach from an ikon to the online selective information.

The BlackBerry pushing API is paragon for mobile applications that deliver economic value by providing real number-time content and updates, including news, weather condition, banking, medical, IT services applications and games. Several organizations ar already developing applications with the BlackBerry pushing API, including:

- DevelopIQ – The 7digital Music Store allows users to browse, hunt, discover and purchase high quality, DRM-free people MP3 music from their BlackBerry smartphones. Purchases made on the relocation ar automatically replaced with high gear quality versions when the drug user returns home via Wi-Fi Auto-Sync. The 7digital Music Store will manipulation the BlackBerry pushing API to ensure that purchases the drug user makes on 7digitial.com ar automatically delivered to their BlackBerry smartphone.

- HandmarkВ® – With the new BlackBerry push API engineering, the Pocket ExpressВ® newsworthiness and information service from Handmark tin alarm customers of breaking news, sports stats, weather condition alerts, escape condition updates and other selective information immediately as it happens. This offers a more timely, relevant and engaging experience for customers.

- Salesplace – SalesNOW volition leveraging the BlackBerry push API to give customers the ability to send immediate notifications, such as gross sales leads, overhaul requests, node calls and appointments, to sales and overhaul reps in the field.

- The Hockey News – Powered by Polar Mobile River, The Hockey News diligence gives fans real-meter score updates, late-breakage newsworthiness headlines, player statistics, squad standings and expert psychoanalysis from across the NHL. The Hockey News will leverage the BlackBerry push API to hold fans up to appointment with the latest tons sent directly to their BlackBerry smartphones.

The BlackBerry push API is available exclusively to BlackBerryВ® Alliance Program members. For more selective information about the BlackBerry Alliance Program, sojourn www.blackberry bush.com/go/alliances.

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