Bridgewater Systems, the mobile personalization company, today announced the publishing of new inquiry into the mobile information upsurge, highlighting cost simplification strategies that tin save mobile operators up to 60 per cent per annum by 2013. The report, “Towards a Profitable Mobile River Data Business Model” is available to download at http://campaigns.bridgewatersystems.com/forms/ProfitableMobileDataModel.
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*Towards a Profitable Mobile Data Business Model highlights the impingement of growing 3G penetration, lower berth monetary value smartphones and USB dongles, new tablets like the iPad, and the popularity of mobile applications on the growth in mobile data traversing operators’ networks.
*It investigates the causes of mobile network over-crowding and the best methods to alleviate it based on scoop inquiry conducted by independent research firm Chetan Sharma Consulting. It also provides insights into new overhaul models underpinned by Bridgewater’s deployment experiences with operators and customer case studies from Ovum and J. P. Morgan Stanley.
*Towards a Profitable Mobile Data Business Model looks at both network over-crowding direction strategies and hustler data pricing models with the pursuit conclusions:
- Policy control could contribute substantial yearbook cost savings of over 10 per cent, equating to more than $15 one thousand million in yearbook monetary value reduction by 2013 in the US marketplace.
- Operators deploying a information traffic offload strategy to Wi-Fi,femtocells or 4G could expect savings of 20 to 25 per penny per annum by 2013, representing $30 to $40 one thousand million in the US market.
- The development to HSPA and LTE could save just under 20 per penny in meshwork costs by 2013, rescue US operators $25 one thousand million by 2013.
- Flexible, dynamic, and personalised pricing models that reflect subscribers’ preferences and context, bandwidth and application usage, and network conditions will bettor align information revenues with meshwork costs for the first base meter. New models include:
- Tiered and custom based models that take a smarter approach to service personalization and carnival usage;
- Application-specific charging, to generate appropriate revenues from high gear-bandwidth services;
- Time-based models that charge based on meter spent on the network; and
- Mobile publicizing and mobile commerce funded approaches.