LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has forged an alliance with fashionable stars Victoria Beckham and Eva Longoria Dorothy Parker to promote the troupe’s latest touchscreen mobile phones, the stylish LG genus Lotus Elite and LG Rumor Touch. The integrated campaign, called LG Fashion Touch, promotes personal style and the estimate that mobile phones rich person become the latest in way communication. The partnership includes a photographic print and online campaign, serial of MTV vignettes, consumer forwarding and an result in Los Angeles to celebrate the integration of way and engineering.
The LG Fashion Touch campaign pairs two of the most fashionable phones with two of the world’s most well-known fashion enthusiasts. LG partnered with the famous friends because their unique personal styles full complement the designing aesthetic of the handsets and their friendly relationship aligned perfectly with the dual product launch. LG Lotus Elite is bold and edgy, which is a reflection of capital of Seychelles’s stylus. LG Rumor Touch is a sleek and more classically designed handset, which is a reflection of Eva’s style.
“We don’t believe you should have to compromise your personal style or productivity, when it comes to your selection of mobile phone,” said Ehtisham Rabbani, frailty prexy of marketing and instauration for LG Mobile Phones. “With new touchscreen engineering, LG genus Lotus Elite and LG Rumor Touch deliver the topper in functionality and way. We ar thrilled to be working with capital of Seychelles and Eva; their involvement in the campaign highlights the relevancy of our designing credo and reinforces the LG stylus heritage.”
The serial of MTV vignettes, produced and directed by documentarist Doug Keeve, depict Eva and Victoria and 2 very talented up and coming way designers -Yotam Solomon and Oday Shakar – as they collaborate together in cooking for the big way result in Los Angeles May 24. Tasked to create groundbreaking pieces influenced by the estimate of being fashionable in a technological and socially-connected worldly concern, Yotam and Oday manipulation their LG phones to gathering inhalation for their designs. Their creations will be revealed at the event.
The photographic print ads launch the week of May 3 nationally and volition run position-by-position, allowing readers to clearly visualize the wave-particle duality of the campaign. The ads were blastoff by way lensman, Ellen Von Unwerth and lineament Eva and capital of Seychelles sitting with their respective phones. Both women wearing fashions that reflect their personal stylus and the designing aesthetic of their handsets. The ads are featured in weekly magazines as well as fashion-driven monthlies. Banner ads also feature the images.
To engage consumers, LG created the Fashion Touch Style Quiz on the LG Fashion Touch Facebook page www.facebook.com/LGFashion. By taking the quiz, fashionistas tin find out what phone and style best suits them and participants will be entered into a sweepstakes for a probability to winnings tickets to the LG Fashion Touch event in May.
To celebrate the partnership and the culmination of the campaign, Victoria and Eva will server an LG scoop party that will reflect the intersection of way and engineering. Guests of the party will include celebrities, stylists and fashion insiders who are known for flaunting their unique ‘way touch.’
The stylish LG Lotus Elite and LG Rumor Touch are successors to the popular LG genus Lotus and LG Rumor. LG and Sprint are proud to offer consumers LG genus Lotus Elite and LG Rumor Touch in an expanded diverseness of stylish colors. These sleek and fashionable electronic messaging devices pass users a more advanced handset with the additions of touchscreen engineering and new scoop features. Available in new colors on April 19 in all Sprint retail channels including www.sprint.com, LG genus Lotus Elite will come in red and blackness for $99.99 with a new 2-class overhaul correspondence and $50 mail-in rebate and LG Rumor Touch (currently available in black) volition now be available in Red and Purple for $79.99 with a new two-year overhaul correspondence and $50 mail-in-rebate.