Juniper Research has a new reputation on mobile augmented reality apps and services. According to the inquiry company, this market is expected to reaching $732 million by 2014 from paid-for app downloads, subscription-based services and publicizing.
The “Mobile River Augmented Reality” report found that yearbook revenues from AR ar unlikely to exceed even $2 million during 2010, due to simple fact that only a small minority of smartphones volition be AR-enabled. But, as more phones ship with all the needed components for AR to work (compass, accelerometer and GPS), this proportion volition rise dramatically in the medium terminus.
Juniper goes on suggesting that while initial borrowing volition be driven by AR fix-based hunt, the first base substantial revenues volition be derived from AR-enabled games and eventually mobile enterprise solutions from 2012-3 onwards. Meanwhile, AR publicizing is expected to be increasingly attractive as the potential drug user base increases, with AR ad networks able to charge higher CPC and CPM rates because of location relevance.
However, the reputation warns about legal implications, which could green goods some problems along the way. Author Dr Windsor Holden gives an example: “Can a theater-owner legitimately requirement that a geotag of his or her property be removed? Would that third base-party require prior license before creating a tatter?”
Finally, Juniper believes that by 2014, 350 million AR-enabled handsets volition be shipped around the worldly concern… More information is available from their website.
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