Kobenhavn-based Strand Consult has recently released a survey that shows the iPhone is actually pain carriers more than helping them.
“According to the inquiry we have conducted on the operators, not ace of these have increased their marketplace share, gross, or their earnings as a result of introducing the iPhone… On the reverse, some operators have sent out profit warnings because of the iPhone. … We rich person not found ace hustler which has created shareholder economic value with iPhone. When looking at the numbers pool we can’t see the iPhone effect — a lot of competitors ar actually doing bettor.”
For those eager to get their hatred-on, here ar the ten iPhone “myths” that the report examines:
The iPhone drives information dealings into mobile operators networks The iPhone helps operators attract new customers The iPhone is good stage business for mobile operators The iPhone is dominating the mobile services marketplace App store is a huge success that has revolutionised the services market There is money to be made by development applications for the iPhone It is iPhone customers that are generating the majority of online mobile surfing dealings The iPhone has a large marketplace contribution The iPhone was the first mobile earphone with a touchscreen The iPhone is a technologically advanced mobile earphone
Yowza. This sounds like some spicy meter reading for a shareholder-based analysis. Keep in head that these conclusions are even drawn even after carriers sell record numbers pool of iPhones. Sure, customers ar happy, and Apple (NSDQ: AAPL) surely gets their cutting, but mobile operators ar clearly stuck between a rock and a hard place when finding pricing that deeds. As if cut the iPhone 3G price to $99 wasn’t hard enough on them, when exclusivity deals remainder for the big ones, like AT&T (New York Stock Exchange: T), carriers volition rich person to trade with added competition pressures. China Unicom is prepping for a big rollout, and I’m certainly left to wonder if the iPhone volition twist them interior out as wellspring.
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