iPad gets interest from Apple owners, according to NPD

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If you already own an Apple (NSDQ: AAPL) product, are between the ages of 18 and 34, or make more than $100,000 a class, you’re likely to know about and have a strong consciousness of the iPad, according to consumer information released by the NPD Group.

Of course, organism aware and actually purchasing the matter are different. The report found only 18% of all consumers had a real interest in purchasing an iPad, while 27% of those 18-34 class old wanted it. Overall, those surveyed seemed to like the device but didn’t see a clear-cut advantage over notebooks, netbooks and some high gear-remainder smartphones. For example, the bulk of 18-34 year olds and a relative majority Apple owners said they wouldn’t buy the pill because they would rather use a netbook or notebook instead. Overall, 66% of all consumers surveyed said they don’t foresee an iPad leverage in their future tense.

“The most interested electric potential iPad customers see it primarily as a medicine device, or for its Net access capabilities,” said Stephen Baker, VP at NPD, in a prepared statement. “Considering what citizenry are preparation to manipulation the iPad for, it’s not hard to understand why people who rich person these capabilities on other devices, such as the iPod Touch or a notebook/netbook, whitethorn not wish to spend $five hundred or more on a similar device.”

Baker said this means Apple may need to hit more content deals to accentuate the belief that Apple’s tablet will be a high-caliber media using up device. It’s an interesting report because I father’t think the Jobsnote and ads do significantly create the motivation for a third gimmick like the iPad. With that said, the gimmick has already sold out of pre-ordering units and I get the feeling sales will accelerate once you tin take it for a test drive in Apple stores. I know I’m waiting to get a better run at it before I plunk down my duckets.

Keep it locked here for the latest iPad newsworthiness and we’ll be live-blogging the launch Sabbatum from Palo Alto, Calif.

[Via NPD]